2010 - Present Day

2010
Titan ceased being the Tigercat forestry equipment agents.

Titan Cranes' logo was redesigned, to modernise and simplfy, while keeping key elements of  the well-known yellow and maroon fleet colours, and the small cog of the old logo.

2011
The Titan organisation underwent extensive consolidation of business as a result of global recession.  The outcome included the sale of a major part of Titan Plant Services Ltd – sale of Volvo construction agency with Yanmar agency to Transdiesel in March.

The crane operations in Auckland, Tauranga and Invercargill were closed to concentrate on the four remaining key operations.

Titan renewed its emphasis on the crane business. A new board was established comprising Falcon Clouston (chairman), Jan Coton, Owen Whiley, Bruce Whiley.

2012
With a focus on new and used crane sales, Titan Plant Services was renamed Titan Construction Equipment Ltd, or Titan Equipment for short.

Major update of the crane fleet, a new Terex AC60/3 all terrain crane arrived 12th March 2012, on order Kato NK300VR truck crane, Terex AC100/4 all terrain crane and anticipated arrival of the fleet flagship a Liebherr LTM 1350-6.1 in June.

Titan Equipment appointed New Zealand agents for Terex Cranes, which considerably expands the choice of crane types and models available to customers.